NuVinci Cycling Vision & Mission
Category
Branding, Design
Description
Develop a branding campaign to generate awareness for NuVinci Cycling’s new vision and mission statements. The marketing team continued to use the vision statement as their tagline for the year. The objective of the artwork was to quickly help consumers make a connection between the new vision statement and bike products the company offers. The design quickly became a piece of artwork, used on marketing collateral, and printed on t-shirts.
About NuVinci Cycling
NuVinci Cycling, a division of Fallbrook Technologies Inc., enables people to move better through its product portfolio of smooth, stepless, automatic and integrated shifting products for bicycles and eBikes.
Responsible For:
Creative Concept
Design & Illustration
Branding Launch Plan
Promo Items
